Tag Archives: Social Media

Laurel Highlands Summit

Emerging Media, Fermata, , , , , ,

The Laurel Highlands, in southwest Pennsylvania, is the second of the Conservation Landscape Initiatives (CLIs) for which Fermata developed a strategic plan. We worked under the auspices of the Pennsylvania Department of Conservation and Natural Resources (DCNR), and were partnered with the Pennsylvania Environmental Council (PEC) in this initiative. On Monday, April 4, Ted spoke at the second Laurel Highlands Summit in Latrobe at St. Vincent’s College. Over 200 people attended, a testament to just how far this CLI has progressed.

Ted spoke about interpretation in the digital world; specifically, he talked about the new Great American SmartTrail app as well as Space for Place. His PowerPoint from the talk follows.

More on Social Media from Pew

Research, , ,

Daily text messaging among American teens has shot up in the past 18 months, from 38% of teens texting friends daily in February of 2008 to 54% of teens texting daily in September 2009. And it’s not just frequency – teens are sending enormous quantities of text messages a day. Half of teens send 50 or more text messages a day, or 1,500 texts a month, and one in three send more than 100 texts a day, or more than 3,000 texts a month. Older teen girls ages 14-17 lead the charge on text messaging, averaging 100 messages a day for the entire cohort. The youngest teen boys are the most resistant to texting – averaging 20 messages per day.

Text messaging has become the primary way that teens reach their friends, surpassing face-to-face contact, email, instant messaging and voice calling as the go-to daily communication tool for this age group. However, voice calling is still the preferred mode for reaching parents for most teens.

And Why Use Social Media? Duh!

Fermata,

From Facebook.

Statistics

More than 400 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 60 million status updates posted each day
More than 3 billion photos uploaded to the site each month
More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billion fans

Average User Figures
Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends more than 55 minutes per day on Facebook
Average user clicks the Like button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
Average user becomes a fan of 4 Pages each month
Average user is invited to 3 events per month
Average user is a member of 13 groups

International Growth
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application

Platform
More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 500,000 active applications currently on Facebook Platform
More than 250 applications have more than one million monthly active users
More than 80,000 websites have implemented Facebook Connect since its general availability in December 2008
More than 60 million Facebook users engage with Facebook Connect on external websites every month
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect

Mobile
There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products