Tag Archives: Cornell Laboratory of Ornithology

Bird People – Who Are You And What Do You Want From Me?

Bird people attending ABA convention in Colorado

A bird person may live next door, date your daughter, or drink a beer with you after work. You won’t know. Bird people are anonymous and invisible, remaining transparent unless outed by their binoculars, bird feeders, or the I Brake for Birds! sticker on the Isuzu in the driveway. Bird people are everywhere yet nowhere. Bird people are everyone yet no one.

I am a bird person.

To know more about bird people, let’s begin with a definition of who they are or aren’t. Simply put, bird people find their way to nature through wild birds. We feed birds, garden for birds, photograph birds, and watch birds. We collect bird books, photographs, and sounds, and some of us collect the names of the birds we have seen on a list.

Except for the shared interest in birds, little else is common among bird people. Although we number in the tens of millions, we are not a cohesive, delineated group. While other recreations have sharp edges and defined borders (you become a hunter the day your dad buys you a gun and a license), there is no single act that welcomes you to our bird fraternity. Our recreation is amorphous, porous, and pliable. Each bird person negotiates an individual relationship with both the resource and the recreation.

Bird people congregating at Scouts' Woods during a fallout

We count hunters and anglers by licenses sold. How do we count bird people? Poorly, I am afraid. The most commonly quoted survey is from the U.S. Fish and Wildlife Service (USFWS) titled Birding in the United States: A Demographic and Economic Analysis. According to the agency, in 2006 there were 48 million people in the U.S. age 16 or older who watched, fed, and/or photographed birds. Relatively equal numbers of men (46%) and women (54%) participated. Almost 42 million watched, fed, and photographed birds around the home, with around 20 million traveling away from home to enjoy birds (an increase of 8% over the 2001 survey).

The USFWS uses a conservative approach by limiting the survey. The agency is interested only in those who either closely observe birds around the home, or who take trips more than one mile from home for the primary purpose of watching, feeding, or photographing birds. Incidentally seeing a hummingbird while mowing the yard is not considered “watching.” Even so, this definition of bird people encompasses 21% of the American population, or 1 out of every 5 Americans. For comparison, the PGA estimates that there are 27 million golfers in the U.S., marginally over half of those who find their way to nature through birds rather than birdies.

The USFWS is not the only organization counting bird people. The most conservative (i.e., lowest) estimates are from the Outdoor Industry Association and their Outdoor Recreation Participation Report. According to the OIA and its Outdoor Foundation, 14.4 million American watched birds more than 1/4 mile away from home or a vehicle in 2008. In the same year over 24 million Americans watched wildlife away from home and car.

The USFWS counts both home and away from home watching, so the discrepancy in estimates is obvious. Yet I am comfortable with the USFWS 20 million watching birds away from home compared to the OIA 14.4 million. When counting bird people, close is as good as it gets.

Crane viewers, Platte River, Nebraska

Finally we have the National Survey of Recreation and the Environment (NSRE) to consider. I have worked with this survey for years, and I am comfortable with what it can and cannot provide. The NSRE offers the broadest view of recreation, and therefore I believe that their estimates are most accurate in delineating the softest edges of a given recreation. According to the NSRE, there are over 81 million American who watch birds, no matter how casually. Rather than considering this an estimate of a defined population, I would prefer treating this more as a potential. I do not believe that the vast majority of these 81 million Americans consider themselves to be birders or birdwatchers, but nevertheless they are finding their way to nature (no matter how circuitous the route) through birds.

Let’s summarize. There are over 80 million bird people in the U.S., according to the NSRE. Around 40 million closely watch, feed, and photograph birds around their homes, and between 15 and 20 million travel away from home to see birds. In addition, the three surveys show this to be a growing population. The bird people are on the move.

Why does this matter? For many of us, it doesn’t. But for those who are interested in organizing, marketing to, or understanding bird people, the numbers matter. Here is an example (carried forward from my most recent article on the American Birding Association). Currently the ABA has around 14 thousand members. Using the most conservative estimate (the OIA), this membership represents around a tenth of a percent of the traveling bird people in the nation. That’s right; one tenth of one percent! With 350 thousand members, the National Audubon Society does no better than 2.5% and these members are hardly all attracted to Audubon by birds. In both cases, memberships have been declining. How is it that bird people are growing while bird groups are shrinking?

Bird people are not just birders or birdwatchers. Bird people are diverse, and their interests diverge after the initial attraction to birds. ABA and Audubon have lost sight of the bird people, and have remained content to carve out what each has believed to be a competitive niche. The Cornell Laboratory of Ornithology (CLO) took a different tack with eBird, and the results have been (in my opinion) spectacular. Evolution has both winners and losers.

In the case of the ABA, their niche (the most avid of the birders) has evolved at a more pronounced rate than the group itself. The ABA is an eight-track tape, and the niche is buying iPods. Though ABA has toyed with new technologies (PEEPS and Ted Floyd’s use of Twitter), the organization’s leadership still views the recreation through tired, old eyes. Compounding the problem is that ABA is offering potential members less than in the past, and the little that is being provided is dated. Why should anyone be surprised that members are slipping away?

Economics 101 – if your market is growing, and your share is shrinking, you change. The alternatives are to close shop, or to be content with diminishing market share. I have no idea what will happen with ABA (or Audubon, for that matter), but both have fairly simple choices to make. The numbers are real, and the bird people are on the march.

Lead, follow, or get the hell out of the way.

Ted Lee Eubanks

Unbelievable if True: Conservation and Truth in Advertising

Dr. Keith Arnold is an old friend, once ornithologist at Texas A&M and now comfortably retired. For decades Keith functioned as the bird-sighting gestapo in Texas. He would pass judgement on every lame-brained bird sighting or CBC report that crossed his desk. He had a favorite term for the most outlandish of these; “unbelievable if true.”

Since the Gulf spill I have received countless solicitations from nonprofits wanting my money to help Gulf birds. Many of these spiels have been “unbelievable if true.” Today I received the latest from the National Wildlife Federation (NWF). I thought buying organic flowers to help Gulf birds could not be topped, but the NWF came through in the clutch.

The email says that I can help Gulf birds in two ways. First, send NWF money, period. Second, send NWF money to certify my backyard. According to NWF, “many of the bird species impacted by the BP Oil Spill are migratory. One way to help them is to create a Certified Wildlife Habitat™ site in your backyard, school or community.”

Unless your yard is a Gulf beach, name one. My Galveston yard is five blocks from the Gulf, and I cannot think of a bird threatened by the spill that needs my backyard habitat. Not gulls, terns, pelicans, cormorants, boobies, gannets, shorebirds, petrels, shearwaters, or any of the seabirds that are in harm’s way. I can’t think of any land bird that might need to set down on oiled waters during migration, except perhaps for chuck-will’s-widow. Of course beach and marsh shorebirds are at risk, and a few of the land birds that frequent the wetlands (Nelson’s sharp-tailed sparrow, seaside sparrow). Rails such as the clapper are certainly threatened, but I have never seen a rail other than a sora in my yard. There are certain ducks that winter in these waters (such as lesser scaup), and others make use of the nearshore during migration (blue-winged teal, gadwall, northern pintail). But none of these have ever been seen in my, or your, backyard.

The Cornell Lab of Ornithology’s (CLO) appeal follows the same general line of thinking, but is dramatically different in its approach. “Wildlife biologists are monitoring species such as pelicans and plovers in the immediate path of the oil, but we need bird watchers across the country to help us find out if birds that pass through or winter in the Gulf region carry contamination with them, possibly creating an “oil shadow” of declines in bird reproduction hundreds of miles from the coast.” The email is titled “Will the Gulf Oil Spill Affect Your Backyard Birds?,” and asks for no funds.

What do we make of this? First, the fuel for nonprofits is money, no different from any traditional business in this country. Second, within the nonprofit world the organizations differ in significant ways. For those of us who give and/or serve, it is important to know the character and practical intent (not just the canned mission) of the group. Finally, look for proof. Just who exactly is doing good work in the Gulf, and who is using this event as a fundraiser?

Let me mention two, other than eBird and CLO, that I believe are carrying the load – the American Bird Conservancy (ABC), and the American Birding Association (ABA). ABC focuses on bird conservation policy, and in recent months they have become increasingly outspoken about their concerns. ABA sent Drew Wheelan to the Gulf to report on impacts to birds, and he has proven to be an investigative journalist of the old school.

Why does false advertising matter? Simple. The credibility of conservationists everywhere is on the line. The dark side has been effective in obfuscating the impacts of this spill, and all we have in our favor is truth. I understand that money is the fuel that keeps these nonprofits running, but NWF and others need to be called to account for what is misleading advertising. Our challenge is too great, and our efforts too important, to let such obvious false statements go unchallenged, even when from our friends.

Ted Eubanks
7 July 2010