Tag Archives: interpretation

Interpretive Jazz

coloradoriver
Colorado River below Longhorn Dam, Austin, Texas, by Ted Lee Eubanks

If you aspire to being something more than a guide, or an usher, or a glorified bush beater, then you will need to provide a service beyond finding things. You will need to find meanings.

Every program or tour doesn’t need to have a theme. You can function as a guide for example, and themes may never cross your mind. Take bird guides. Bird guides can find, call, attract, and identify birds. As long as they can do the above, a bird guide will be successful. Birding clients demand little more than an expanded life list. This isn’t interpretation, though. This is guiding.

If you aspire to being something more than a guide, or an usher, or a glorified bush beater, then you will need to provide something beyond finding things. You will need to find meanings. The moment that you cross that fine line between a thing and its meaning, you enter the rarefied air of interpretation.

Interpreters explore meanings. Meanings aren’t spoon-fed to the listener or reader. An interpreter only prepares the fertile ground where the visitor’s own meanings will grow. A theme is one way to define the boundaries of this fertile ground.

Themes shouldn’t throttle meanings. Themes are meant to be flexible, malleable. In fact, one strategy of guerrilla interpretation is to adapt the theme of a program as opportunities present themselves.

Adaptability is one of an interpreter’s greatest strengths when interpreting nature, for example. Nature changes with every new day, with every new moment. You can walk the same trail every day for the remainder of your life, and each day’s experiences will be singular. Why not take advantage of what each moment brings by being alert to their interpretive opportunities?

Black-and-yellow lichen moth (Lycomorpha pholus)
Black-and-yellow lichen moth (Lycomorpha pholus), Austin, Texas, by Ted Lee Eubanks

Here is an example. I walked along the Colorado River in Austin last week, just as I do virtually every day. I carried my camera (as I do virtually every day, as well). I noticed an interesting moth perched on a beggar’s tick (hedge-parsley), and took a couple of quick images. I identified the moth as a black-and-yellow lichen moth. The caterpillars of this moth only eat lichen.

Now, think of where I could take the program based on this one moth. I could talk about specialization, and how evolution favors those organisms that succeed by specializing in a way to avoid competitive exclusion. I could then interpret the lichens that the caterpillars are feeding on. I could talk about how lichens have succeeded through the symbiotic relationship between a fungus and an algae (or a cyanobacteria). I could talk about how lichens also have few competitors, and that the moth’s caterpillars are among the few predators that a lichen faces. And, I can pose the obvious question. What happens to a specialist when that plant or tree they depend on has been eliminated or destroyed? No lichen; no lichen moth.

Lichen
Lichen, Austin, Texas, by Ted Lee Eubanks

I would argue that the opportunity of the moment, the moth, gives me enough material for several programs, each branded and bound together with its own theme (symbiosis, specialization, competitive exclusion). I probably would have chosen specialization as my theme since I know of other species and stories along the way that will fit under that theme. Along the same trail, there is a sawfly whose young only feed on poison ivy, and a beetle that only feeds on the Hercules club tree. From there, I could expand to include the notion of biodiversity and endangered species.

Or, maybe I would have organized my walk around cryptic species, those that blend in with their surroundings. An example that I often see along my trail is the Indian blanket moth (Schinia volupia). The caterpillars of this moth only feed on Indian blanket (Gaillardia pulchella), and the adults are rarely seen away from the blossoms.

Guerrilla interpretation like I have described isn’t for everyone. Here’s an analogy. There are musicians that play from a written score. An orchestra is the perfect example of this approach. You play the notes that have been written for you.

On the other hand, there are musicians that take a basic melodic line and then extemporize. Jazz is the perfect example of such an approach. When you extemporize you walk the tight rope without a net. Not everyone is comfortable with playing extemporaneously, just as not everyone is comfortable with guerrilla interpretation. But, if you have the chops (talent, skill, experience, inspiration), this approach offers additional, expanded opportunities for engaging and inspiring an audience.

I may start a walk themelessly, and wait for the opportunity of the moment to bring inspiration and order to my walk. But, this isn’t to say that my program or talk remains themeless. I am an interpreter, not a guide. I simply wait for nature to give the cue.

Indian blanket moth (Schinia volupia), Colorado River, Austin, Texas, by Ted Lee Eubanks
Indian blanket moth (Schinia volupia), Colorado River, Austin, Texas, by Ted Lee Eubanks

Retrospective

Don’t look back. Something might be gaining on you…Satchel Paige

Looking back is a luxury that we can rarely afford. Fermata is a consultancy; we live from contract to contract. The good news is that we stay busy. The bad news is that we rarely get the opportunity to look back over our accomplishments.

Monument Rocks, Kansas, by Ted Lee Eubanks
With the year’s end approaching, perhaps we should take the time to consider our work. For example, I am currently helping Kansas develop an ecotourism strategy. Governor Brownback and Kansas Wildlife, Parks and Tourism (KWPT) Secretary Robin Jennison brought me into the project to facilitate the development of the strategy. This coincides with our work on interpretive plans for the 11 Kansas byways, as well as the writing of an interpretive plan for the state byways as a whole.

This is not our first project where we have worked directly with the governor. Several years ago we developed the Maine ecotourism strategy for then-Governor Baldacci. In Pennsylvania we worked with Governor Tom Ridge, then continued with Governor Ed Rendell. The results of that decade-long collaboration were the Pennsylvania Wilds and another 4 Conservation Landscape Initiatives (CLIs). We began the birding trail craze in Texas with Governor Ann Richards.

Jamaican tody (Todus todus), Windsor Research Centre, Jamaica, by Ted Lee Eubanks
We are also completing the final draft of an interpretive plan for the Sandhills Journey Scenic Byway in Nebraska. Our work in Nebraska dates back to the 1990s when we looked at socio-economic benefits of the Platte River for the EPA. Even then I spent time in the Sandhills, one of the iconic American landscapes.

Our interpretive work for the Society for the Conservation and Study of Caribbean Birds (SCSCB) has extended across the Caribbean as well. Recently I completed an interpretive strategy for Key Biodiversity Areas (KBAs) in the Dominican Republic, Jamaica, and Grenada. Last week I worked in Jamaica with the Windsor Research Centre, conducting a workshop on sustainable recreation and tourism as a development alternative. We hope to continue our work on the Caribbean Bird Trail this next year, extending its reach throughout the Basin.

Aguas Blancas, Dominican Republic, by Ted Lee Eubanks
We have also continued our work with URS on the San Antonio River. In the next few months we will look at the value of the lower river as a wildlife corridor that connects the Texas Hill Country with the Gulf of Mexico. The San Antonio River Authority (SARA) is the client, and we are excited to be able to continue our work in this fascinating and little-known region of Texas.

When I started Fermata in 1992 I thought that I would focus on birds and nature. Little did I know where the trail would lead. Now we work in cultural and historical landscapes as much as with nature. Our services now span the interpretive range from planning to products. Yet one trait ties all of these disparate parts together. We are still driven by curiosity, by a simple need to reveal “beautiful truths.”

Ted Lee Eubanks
Founder & President

Kansas Byways

Monument Rocks by Ted Lee Eubanks
Kansas is Oz. Kansas is flat. Kansas is boring. Not. Kansas’ 11 scenic byways lead visitors to what the state is, not what the state is said to be. These byways wend through the backroads of the Kansas experience. For the curious, for those not willing to limit their knowledge of the world to a television show or a cartoon, travel these byways and get a sense of the real Kansas. Fermata is currently developing interpretive plans for each of the 11 Kansas byways, and one for the state byways as a whole.

The Sandhills Journey Scenic Byway

Sandhills, Nebraska by Ted Lee Eubanks
The Sandhills Journey Scenic Byway stretches along Highway 2 from Grand Island to Alliance, Nebraska. The byway begins east of the 98th Meredian, at the edge of the humid, forested east. The byway ends west of the 100th Meredian, in the arid, treeless grasslands of the west. With each mile a different sentence in the great American story is inscribed. The Sandhills is an iconic American landscape, a land that fundamentally changed the way Americans view the country and themselves. Fermata is honored to be developing an interpretive strategy for this byway.

NAI in St Paul

NAI met in St Paul MN this week. Fermata exhibited earlier in the meeting. Ted held a workshop on the Tao of Interpretation on Saturday, the last day of the workshop. In fact, Ted presented one of the last sessions on the last day.

Needless to say, the crowd had thinned considerably. Those in attendance, however, were enthusiastic participants. This is a new presentation, and the crowd tolerated a few rough bumps. For example, the NAI inexplicably did not arrange for internet in the presentation rooms. Imagine giving a presentation on new media without access to the internet. In any case, the group that attended seemed unbothered by the glitches.

The presentation below is the one Ted gave at NAI. Please remember that all of Fermata’s work is protected under a Creative Commons license. You are welcome to use this material with attribution. The presentation is followed by a slide show of photos Ted took this week in St Paul as a demonstration for the guerrilla interpretation session. Click on the first photo to go directly to the gallery.