Category Archives: Emerging Media

The Interpreter’s Eye – Macro Photography

Eyes of a royal river cruiser (Macromia taeniolata), Austin, Texas, by Ted Lee Eubanks
Eyes of a royal river cruiser (Macromia taeniolata), Austin, Texas, by Ted Lee Eubanks

Macro lenses are to close subjects what telephotos are to the distant. A macro lens magnifies a subject well beyond what the viewer would see in real life. The macro opens a window into the world that exists beneath our gaze.

I bought my first macro lens in the early 1970s. I clearly recall shooting my first roll of film with that Canon 50 mm macro, and how transformed I felt when I viewed the slides for the first time. Those slides of roses were the work of a photographer, I thought.

Little changed in the world of macro for the next couple of decades. The lenses were short, and the film slow. A 50 mm is fine for roses, but for insects, forget it. There is simply not enough magnification or shutter speed to do an insect justice.

Mexican forktail (Ischnura demorsa), Presidio County, Texas, by Ted Lee Eubanks
Mexican forktail (Ischnura demorsa), Presidio County, Texas, by Ted Lee Eubanks

All of this has changed in recent years. Digital cameras, VR (vibration reduction) lenses, and post-processing software such as Photoshop have transformed macro photography.  For a photographic interpreter, this transformation is radical. We are now interpreting subjects that before we could only show with a hand-drawn illustration or describe with text.

Look at the eyes of the royal river cruiser at the top of this article. A dragonfly’s eyes have over 30,000 facets or lenses. A dragonfly can see in every direction, and its eyes are sensitive to all of the colors we see as well as UV. Macro photography allows me to show the opalescent dragonfly eye, and to place my viewer at the conjunction of art and science.

Rambur's forktail (Ischnura ramburii), Austin, Texas, by Ted Lee Eubanks
Rambur’s forktail (Ischnura ramburii), Austin, Texas, by Ted Lee Eubanks

Now look at the thorax of this Rambur’s forktail. Notice those small balls or globs gathered there? These are water mites, parasites that affix themselves to damselflies and spend most of their brief lives glued to the sides of this tiny insect. A Rambur’s forktail itself is difficult to see without optical aids, but the water mites are only visible in a macro photograph such as this.

Technologies such as digital photography are expanding the possibilities for interpretation, but only if interpreters are skilled in their adoption and their use. Technological advances are of little use if the basic skills are lacking. For those with those skills and talent, however, this new age of digital photography is a godsend.

Painted damsel (Hesperagrion heterodoxum), Presidio County, Texas, by Ted Lee Eubanks
Painted damsel (Hesperagrion heterodoxum), Presidio County, Texas, by Ted Lee Eubanks

Laurel Highlands Summit

The Laurel Highlands, in southwest Pennsylvania, is the second of the Conservation Landscape Initiatives (CLIs) for which Fermata developed a strategic plan. We worked under the auspices of the Pennsylvania Department of Conservation and Natural Resources (DCNR), and were partnered with the Pennsylvania Environmental Council (PEC) in this initiative. On Monday, April 4, Ted spoke at the second Laurel Highlands Summit in Latrobe at St. Vincent’s College. Over 200 people attended, a testament to just how far this CLI has progressed.

Ted spoke about interpretation in the digital world; specifically, he talked about the new Great American SmartTrail app as well as Space for Place. His PowerPoint from the talk follows.

Quick Response (QR) Codes in Interpretation

It is the framework which changes with each new technology and not just the picture within the frame…Marshall McLuhan

Have you noticed those ubiquitous maze-like squares that are being plastered on everything from dog biscuits to airline tickets? For example, instead of a printed boarding pass you can now check in by having a QR code on your smart phone scanned as an electronic ticket. Quick Response (QR) codes have been the rage in Japan (a Toyota subsidiary developed the technology), but Americans have been slow to adopt the system. Not us. We are into new gizmos, and QR codes are no exception.

What are QR codes? According to Wikipedia,

A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

QR codes are like square barcodes, and can be easily generated, printed, embedded, or otherwise affixed. For example, we are beginning to add QR codes to our interpretive signs that link viewers to updated information about the particular site or thing being interpreted. We are also using QR codes in SmartTrail development, adding QR codes to trail signs and wayfinding markers.

For example, QR codes can be added to park signs to give visitors access to interactive maps, weather, the park’s website, contact information, or alerts. The following is a simple example of a QR code.

Scan to browse Fermata website

This particular QR code contains Fermata’s web address. Scan the code with a QR reader on your SmartPhone, and you will proceed directly to the Fermata website.

Here is another example:

Ted Lee Eubanks vCard

Scan this with your iPhone, and Ted’s vCard will be placed into your contacts.

QR is not the only tagging scheme available. Other schemes include MS Tag, Data Matrix, Aztec Code, and Micro QR Code. QR coding is the most widespread, however, and therefore we are focused on how to incorporate this technology into our work. Tagging schemes are also becoming location aware, adding an interesting dimension to this techology.

The Great American SmartTrails program includes a number of these approaches, including a SmartTrail app for iPhone, Android, and Blackberry. The app offers a broad range of options not available with QR codes, such as navigation. However, we feel that QR codes are an important enhancement for our interpretation, and you will see them more frequently in our work in the months ahead.

One advantage to QR codes is the cost. Readers and code generators are available on the internet for free (we like Qrafter as a reader, and have linked it above). There is a cost for printing the codes, but this is possible on your home computer.

One word of caution, however. Channeling McLuhan, the medium threatens to become the message. Bar codes, QR codes, GIS coordinates, and the like simply provide convenient triggers for interpretation. In themselves these schemes have no interpretive value. However, in the hands of skilled interpreters these are valuable tools for enhancing interpretive programs and products. Technologies such as QR codes are wonderful advancements, but nothing replaces the interpretative content at the heart of it all.

Outdoor Foundation Publishes Report on Social Media

The Outdoor Foundation is a consistent and reliable source of information about outdoor recreation. Among their recent publications is one titled Outdoor Nation Special Report: Technology and Social Media. We have been focusing on how to use emerging media to better connect people to places, and this report offers a fascinating glimpse into the digital revolution facing us.